This synergy between influencer marketing and

This makes sure your influencers’ followers and engaged community match the demographics of your target audience. You don’t want to pay for access to consumers who won’t be able to transact with your business. Brand mentions – By looking for influencers who already talk about your brand you can ensure they are interested in you and more likely to want to get involved. This is particularly useful for finding creators to collaborate with or to identify your most loyal customers who might become brand influencers. Interests – By searching for relevant keywords and hashtags,


You can find influencers in a specific niche particularly relevant to your audience. Growth rate – A Phone Number steadily increasing number of followers is a great sign that the influencer hasInfluencer Marketing and AI ArticlesDigital StrategySocial Media Marketing and automate sourcing, authenticating, and managing influencer relationships. a timely solution is on hand. AI is transforming the influencer marketing landscape by providing tools and solutions that help brands make data-driven decisions,









Written by Julie Atherton As more brands embrace the opportunity to use influencer marketing at scale, artificial intelligence (AI) tools improve performance, reduce risk, and supercharge productivity. They are the perfect match. Influencer marketing is big business. In 2023 it is estimated at $21.1 billion worldwide and that’s set to continue growing in 2024. As traditional advertising finds it increasingly difficult to reach today's tech-savvy, ad-resistant consumers, influencers provide an additional way to connect with potential customers. And, as brands see higher levels of trust and engagement from smaller (micro) influencer partnerships, the need to streamline the multi-influencer marketing model increases. Thankfully,